MisterT - 9:21 am on Feb 6, 2009 (gmt 0)

Have a really good "about" page...put up a picture of yourself or your office, prominently list your street address, phone number, etc... Also list testimonials from past customers, have a guarantee of some sort. Customers like to know about the company they are trusting their money to. You need to explain why they should trust you.

Basically I think the goal is to remove as many doubts as possible the customer might have and quickly answer their common questions, which might be: "is this business real", "can i trust this website", "do they care about customers", "will my stuff actually show up if I buy here", "why buy here", "is the price good", "how much is shipping, and is it free or at least reasonable", "is shopping here safe", etc...

[edited by: MisterT at 9:21 am (utc) on Feb. 6, 2009]