JohnRoy - 8:06 pm on Feb 2, 2009 (gmt 0) @ergophobe:
On some site, once we worked on this issue, the abandon rate went down 25%
make sure your product descriptions are accurate and descriptive
So I think the first question you need to ask is not how to lower abandonments, but whether or not you even want to lower abandonements. In other words, your goal is to increase purchases, not reduce abanondements.
- Well said! Unless your cart is charged per click... who cares if they abandon?