arieng - 8:14 pm on Jan 28, 2009 (gmt 0)

I'm in the process of implementing one of those new-fangled "Abandoned Cart Retention" programs. There are lots of different strategies, but the gist is that you contact the visitor (usually through automated email) a certain number of days (anywhere from 1-30, depends on your sales cycle) after the cart is abandoned. It is basically a reminder, with the cart contents and maybe an small FAQ for completing an order.

There's been enough hype about these programs to warrant testing it out, but I'm skeptical. I'll try to come back with some results after a month or so.