aspdaddy - 9:49 pm on Jan 20, 2009 (gmt 0)

The #1 reason why we buy from one vendor vs another one is ... INACTION...

This is one of the main reasons for the emergence of CRM. Im fairly good at making impartial purchasing decisions but looking back theres been a couple of big contracts where it just happended to be the one who called back at the right time.

Keeping customers warm is key, the more interactions you have with them the more they buy.