The book is called "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael Gerber. I thought the writing was terrible (most business writing seems to be terrible) but the ideas were good. I didn't go for his idea that the ultimate model for a business is a franchise, but the techniques used by a franchise that he outlines I think will help me. Mostly it seems to be about complete clarity as to what you are doing at all times and being very organized. A helpful book, IMO. I found that I myself had shrunk my business in order not to have to change my role, as he described, so it really hit home for me. Recently I got a request for a large wholesale order of stuff I make. Previously I didn't feel okay about filling such an order and didn't really know how to ask for a price that would make it worth my while. It felt too "big." Having read that book I could not only accept the order but ask the right price for it. I will make a lot off this order alone, so I feel like I got my money's worth out of it already.