bmcgee - 1:03 am on Dec 21, 2008 (gmt 0)

Froogle was a complete waste. However, things appear to be significantly different with Google Base.

One client of mine boosted sales significantly with Base. They already had excellent search positioning, but since their prices are almost always lower than all other competitors, the piece showing the price comparisons has been great for them.

If you are more expensive than competitors, you may not see much extra benefit. And the Base model doesn't fit all types of searches. But it's certainly worth a try and you could find yourself with a decent amount of highly qualified traffic.

Have the feed automated for Google to come by every morning and get the latest feed. I'm not sure why you would manually do the process, since it could also lead to stale data. Setting up a feed took 1 hour of a developers time - very small investment.