rocknbil - 8:53 pm on Dec 4, 2008 (gmt 0)

Absolutely, accounts for 5-15% of monthly sales on one of my clients (guesstimate.) We've set up our admin to

- store the last time we pulled a Base/Froogle feed, and alert us when it's close to expiration (feeds only live in Base/Froogle 30 days.)

- click a single link to create a feed in the required formats (30 sec.)

- Link displays, click to download (10-20 sec.)

- Log in to Base, upload feeds (3-5 minutes)

When it comes close to expiration, it takes about 5-10 minutes to keep the feeds updated. Time well spent. If should only take a developer an hour or two to set up the routines to do this.

The exception is if your feeds exceed 10 MB (G's limitation,) then you have to deal with FTP.