wrkalot - 8:45 pm on Dec 4, 2008 (gmt 0)

We still use coupon codes but now enter it for them during checkout. At first they had to enter the code themselves but 50% never did. We found that nearly 90% of those that didn't called or emailed wanting the discount... it was quite the hassle on our end so we do it for them now. The easier the process for the consumer, the better. We now promote a "no hassle" coupon automatically applied during checkout and it's working quite well for us.