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jwolthuis - 2:56 am on Dec 3, 2008 (gmt 0)
We typically offer a different mix of 5 to 10 coupon "deals"; anything from 10% off with no minimum, to free widgets with purchase of $40 or more, free shipping offers, etc. In our opinion, coupons work well to get eyeballs looking at your site. In that sense, they are similar to brick 'n Mortar "mail-in rebates"; they attract customers with good deals, but who actually spends the time to lick the envelope to mail them in?
Our experience is similar. We heavily promote coupon codes, have a very visible box for coupon code entry during checkout, and yet the majority of customers don't enter a code.