vetofunk - 4:10 pm on Dec 2, 2008 (gmt 0)

Hi,

Since Weds last week I have had a coupon code banner for free overnight shipping and 5% off all orders on our site. I had a big nice banner on the homepage, category pages and product pages. Looking through the stats for the past 5 days I noticed about 75% of my customers did not use it!

I then talked to a friend of mine that owns a Christmas related online business and he said he did the same thing and about 50% of his customers did not use the on site codes either.

My question is why don't people use them?

1/ They are so interested in the products on the site that they somehow do not see them?
2/ They don't know what coupon codes are?
3/ They don't know how to use coupon codes on a site?

Next sale I am going to consider just dropping my prices and offering the free shipping without a coupon code and I am worried visitors may have not know how to use them and didn't purchase.

Thoughts?

Did anyone else experience this?