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---- comScore: 'Black Friday' Ecommerce Online Sales Up Just 1pct


uhzoomzip - 5:00 am on Dec 3, 2008 (gmt 0)


November wasn't all that awesome for us but I think it was due to a few factors not necessarily in any particular order.

1: People more preoccupied with the elections this year than any recent election and so this drew away customers for the beginning of the month. (Not sure but I think it was a factor)

2: Thanksgiving ended up coming significantly later than last year and so a bit less perceived urgency.

3: Yes of course there was a lot of talk of recession (honestly I feel this to be the least of all reasons)

4: On page factors including in stock / out of stock notifiers which were not there last year combined with a number of out of stocks (I think this was the biggest factor)

That being said we have solved most of our out of stock issues and this December is looking good (like we wll have an increase and it will be much better than 1%)

:)

Just my thoughts.


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