sun818 - 7:58 pm on Nov 1, 2008 (gmt 0)

What does CPA stand for?

I haven't been using AdWords, but I tried it out last night. I'm surprised how much easier it seems to create ads and select keywords to advertise on. I probably banged out 10 ads within an hour. AdWords Editor is a nice tool, but I'm happy enough with the web interface.

I do see an increase in sales, but you have to be mindful of your cost per conversion.