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---- Who's been affected by the financial turmoil?


rachel123 - 11:32 pm on Oct 11, 2008 (gmt 0)


I've had the same experience. Sales off a cliff the last two weeks after showing a strong start in Sept.
1. I'm optimizing my Adwords and Yahoo marketing. There are fewer customers, but I want them clicking on MY ads.
2. Great time to run a special on shipping. Gas is going down...
3. Taking advantage of the slow time to evaluate inventory, weed out poor-selling SKUs, catch up on book keeping, analyze analytics stats and make improvements. I don't have the luxury of money but I do have time, and I'm usually short on that.
4. Hunkering down, crossing fingers, praying...cutting some bills and sponsoring a few more 3rd world children through charities to remind myself what's really important.

I continue to spend on inventory. I guess I'm hoping things will come back at least somewhat after the markets stabilize. I sell hobby/craft items...2 things going for me in a recession: I sell 1. stress relief and 2. a way to fill your jobless time.


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