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dickbaker - 10:30 pm on Oct 11, 2008 (gmt 0)
For the last couple of weeks, though, sales are really off. I've been doing AdWords all year for some of the more profitable items, but setting a daily budget that almost always was consumed by about 10 pm. Now I find that there are so few clicks on the ads that I'm only consuming half of my budget. That's ok, though, since none of the clicks are converting. I don't have any idea what to do, so I guess the solution is just to cut prices to the extent possible and wait things out. Given that I'm already one of the lowest-priced retailers for the limited number of products I sell, there's not much left to cut in price. I know I'm not alone in this. What steps, if any, are you taking to address the problem?
This is my first year of doing ecommerce on my site. I had the summer doldrums that are typical for retail in my niche. In September I started to see sales really pick up, which got me excited.