We're in the same boat with traditionally recession-resistant products. And although we have seen some lower sales overall, the last three months have been better than the first six months of this year.
Earlier this year we did, however, lower shipping by five cents--that "perceived value" in $4.95 instead of $5.00. One thing for sure is a drop in overnight and 2-Day shipping.
One last thought about X factors in sales: we never stop with seeking (and sometimes getting) publicity. And while print media has taken a hit in our industry, TV and blogs march on. TV especially because they rerun shows. Thank heavens for HBO is all I gotta say, because when we least expect it, they'll rerun shows we've been featured on.
So all that is to say that despite the downed economy, those seeming intangibles can work in one's favor.