Yeah, but if you "pose" as an efficient corporation, I think you're more likely to get more and bigger
sales... especially from large buyers. I know a $5,000 order makes me feel appreciated!
Ship a darn good product, fast, an you WILL be treated well by 99%. Ignore the rare nut case.
It's vital for the boss to adore his customers and to exude that attitude in front of his employees. A sour attitude permeates the whole company.