tolachi - 3:26 am on Apr 14, 2005 (gmt 0)
I think that you need to consider moving beyond the ppc, seo, affiliate paradigm. The key, to me, is "better-known competition." We all know that the world is not a strict meritocracy. You may need to do some more conventional advertising, get industry press coverage, do something that creates buzz, etc... Become the better-known better branded company.