Derek-I have given your strategy on broadening products a lot of consideration. We have a niche market that could also fit into a larger niche market (which also has other subcategories we could add). The problem is this...We feel that if we put our nich products into this larger niche, some of our customers might be turned off (trust me on this). So what we were thinking..instead of making our homepage the page for all of these categories/niches, we would instead leave the site as is and add a subdomain which would then have all of these categories/niches plus our original niche. We are worried that there may be a lot of navigation problems tho-especially since we will only have one shopping cart. If they were to hit the "home" button within the cart, they may end up somewhere else..we could probably rig the buttons...but overall, does this sound like a good strategy? Or does anyone know of a better way to accomplish this mission?