beautykat - 7:30 pm on Apr 4, 2005 (gmt 0)

Without knowing more about your business and expectations, its difficult to gauge when your ecommerce site is successful. You will really have to ask yourself, what's your goals? Both short term and long term.

Using my business as an example. I want to be able to do it fulltime, then how much net profit do I need to generate per month to deem worthy of doing it fulltime? Say I am a one man operation and would need $5000/mth net profit to be able to get by comfortably. Figure out your cost, profit margin and determine how many orders you need a month to be able to net the profit.

To reach your magical goal, you will very soon realize that it usually all comes down to, how to sell more at a higher margin and a lower cost?

Good luck!