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- ---- How much do you spend on PPC advertising?
p5gal5 - 5:01 pm on Apr 10, 2008 (gmt 0)
I think what most of the people are trying to say is the following...
If you spend 1.4$ per customer (click) and your EPC is 1.5$ then congratulations, because now you can spend as much as you can beg, borrow or steal because you're making more then you're spending!
Unless the site is extremely high-volume with insane margins, for this scenario to be true, you would need to:
1. Be arbitrage
2. Not take time/efforts into account.
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