ispy - 7:11 pm on Apr 7, 2008 (gmt 0)

PPC is easy to wean off. Where they went wrong was the advertising contracts with big search which you cannot get out of should things change down the road.

They went to SF to get the best talent which commands the best wages. Just like everything else they suffered from overconfidence, greed, envy, needing to go public to raise gobs of money right from start, take over, the list goes on and on. A good dose of humility is not a bad thing in business.