a_chameleon - 4:59 pm on Mar 22, 2008 (gmt 0)

BTW;

Never underestimate the power of subliminal suggestion.

Model shots of people that are
- happy with/interested in/being productive because of -
his products are worth their weight in gold, or alternatively
good 'ol fashioned "widget in use" shots.

"Humanize" the site as much as possible, get visitors associating
good feelings with his products at every turn.
.