a_chameleon - 4:30 pm on Mar 22, 2008 (gmt 0)

lorax has very sound advice - It's tantamount to e-commerce suicide to offer a product(s) w/o instilling a perceived need for them; You can bet the bank his competiton is doing it.

It's important to create a sense of urgency, too, as ectect suggests. Impulse sales, vis-a-vis the goofy little stands that are in front of the cash register in every corner store usually do very well, provided they have items for sale that trigger a "Darn.. I need that, and I had forgotten I did/Now that I see that widget, I can see understand how I just might need it" thought process.

As mundane as it sounds - get the address into blog comments (avoid spamming, though), get people clicking on it and get "Web word-of-mouth" started..

I personally will usually tell somebody else if I see a website with good deals or cool stuff or great prices, and they'll tell someone, and so on.
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