EstoreSeeker - 7:46 pm on Mar 21, 2005 (gmt 0)
Majority of Internet users rely on search engines and directories to find information they need. Therefore, ranking highly in search engines and directories is critical.
And users generally only explore first 10 or 20 sites in search results. Therefore understanding of how search engine ranking works & how to get your site in top 20 results can make an enormous difference in amount of visitor traffic your site receives.
If your web developer claims to have already optimised your site, ask to see key search terms used and for proof of your search engine ranking. If you havenít already hired a firm that specialises in optimisation, consider it as the most critical aspect of your audience development strategy.