hannamyluv - 3:08 am on Mar 20, 2005 (gmt 0)

because I could not easily find the buy button.

I think this is the number one mistake I see on any ecomm site. Too many designers want to make the buy button melt into the design when it should be popping like crazy from the design. Above the fold and obvious should be a mantra for any site with a buy button. Drag your customer by the nose through the chaeckout process.

As stated above in other posts, the size, color and the placement of the buy button will prbably have more of an effect than the words. But test the words, too. Everything has an effect.