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---- Call to Action - Increasing Conversions
webwoman - 5:52 pm on Mar 18, 2005 (gmt 0)Thread source:: http://www.webmasterworld.com/ecommerce/3587.htm
I haven't seen much of a difference in the wording on the Buy Now/Add to Cart/etc. but when I changed the color of the button from a navy blue to a bright ugly pink, the sales jumped by 32%.
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