ceestand - 9:30 pm on Jan 31, 2008 (gmt 0)

I think the content of the review speaks more than anything. A negative review where someone specifies what they didn't like about a product would make me think. A negative review that says "teh suxx0r" would be ignored. I don't know about the general public, but unless you can say WHY you liked something, you're feelings are irrelevant. A step in the right direction is Amazon's "Did you find this review useful" button.