ergophobe - 2:46 am on Jan 2, 2008 (gmt 0)

Yeah, kind of weird isn't it. I think the better model is the one I mentioned later, which is to not screw up, but get flagged when you get an order from a first time customer and call that person. Of course, the merchant in question depends on repeat business (I would imagine that over 90% of their revenue is repeat customers), so it may be easier for them to swing it.

I can't imagine doing that for most busy sites. That said, I just went and spent $100 with them on high-margin items and certainly will again.