jsinger - 3:00 pm on Dec 31, 2007 (gmt 0)

The little things that make you say WOW!

Don't forget what makes YOU (the site owner) say Wow: A healthy bottom line on Dec 31.

We had a competitor that always gave the customer more than they expected right up till their bankruptcy a few years ago. With all their "Free This" and "Overnight That," they hadn't turned a profit in years.

Does Zappos make money with all their sales? Very little, the last I heard. Are they staving off competition? I don't see that either.