HRoth - 10:29 pm on Nov 9, 2007 (gmt 0) [edited by: HRoth at 10:30 pm (utc) on Nov. 9, 2007]
I write mine myself, and my descriptions are one of the things that attracts people to my site. A well done description also helps you in the search engines. I make sure that I give information that people can't find elsewhere on products I sell that are not unique. It does take a lot of time, usually several hours to research and write one page (I have about 500 pages now). I have to tweak the page occasionally to keep a good ranking. Sometimes I rewrite them altogether when I am in the mood. I am a fast and professional writer, and even a fast typist. I can't imagine what this would be like if I were not. I take that back--I see it all the time with my competitors, who have no description or one line descriptions of their products. They are forced to compete on the basis of price or to carry a massive inventory. OTOH, my pages attract many visitors who don't buy anything and who are just reading for info. Realizing this has made me start working on a site for info only to be supported by ads.
[edited by: HRoth at 10:30 pm (utc) on Nov. 9, 2007]