krolik - 7:46 pm on Nov 8, 2007 (gmt 0)
We hired a person to write descriptions for us. The reason was that we are not native speakers, so we didn't feel too confident about doing it by ourselves.
I found him on craigslist and was pretty lucky because guy is also a poet ;-) which was perfect for our jewelry products. Descriptions are pretty unique and I would say they have a "soul". For some this approach can seem funny but majority of our clients are women and it seems to work pretty well. I am happy we did it. We just provided him pictures and everything was ready within a week.