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---- New PayPal Logo: A Case Study in Trust Issues


Mstx - 12:57 am on Sep 18, 2007 (gmt 0)


A few additional notes in support of the original post.

First: The new logo may or may not be "better" or "more professional", this is subjective. However, objectively, the new logos do not reflect the theme of paypal's site as the old logos did. If paypal had reworked their site with inclusion of these new colors and gradients, it would make sense to change the logos to match, but they didn't. The old logos match the site, the new logos don't. There is no consistency.

Second: The new logos are not all the same size as the old logos they replace. How idiotic is that? Paypal encourages you to use their code for logo links, rather than download the images and host them locally, than they change the size of the logos! I just discovered my site formatting is all out of whack on browsers with css formatting difficulties (like any pre-7 IE) because paypal increased the width of one of their logos by 62px.

The new logos don't fit in with their site, or mine. I don't care what they say, I'm downloading the old logos and sticking with those.


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