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---- New PayPal Logo: A Case Study in Trust Issues


Tastatura - 6:29 am on Sep 10, 2007 (gmt 0)


...it's clear to me at least, that PayPal's management have jumped the shark...

After seeing the new logo I would disagree. I would equate this to when, not too long ago, UPS 'changed" their logo from 'flat' look to '3D look' - I wasn't confused, didn't loose trust in the brand, etc

[edited by: Tastatura at 6:30 am (utc) on Sep. 10, 2007]


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