netmeg - 6:18 pm on Sep 5, 2007 (gmt 0) WWMC - "what would mom click?"
I actually use my 76 year old mother as a yardstick on these things. She spends a lot of time online (and has for ten years) and she's much more web savvy than maybe one would suspect, plus she buys a LOT online. But she doesn't know anything about the behind-the-scenes stuff, or the things the rest of us take for granted. So I bounce usability issues off her all the time. I asked her if she would assume that linking on a logo would the fastest way back 'home' and she said no; if she didn't see a HOME link, she'd probably start hitting the back button a mile a minute (and swearing at the design of the site the whole while)
WWMC - "what would mom click?"