buckworks - 3:27 pm on Sep 5, 2007 (gmt 0)

People are lazy - they don't like to think

Lorax, that statement reflects a lack of respect for users' time (and comfort).

If you're going to make them think, save it for the aspects of your site that are truly unique and genuinely require focused thought. Make most things as routine as possble.

Never, ever forget how easy it is for users to click away to someone else's site.