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---- Do shoppers know the top logo is Home link?


Rugles - 1:32 pm on Sep 5, 2007 (gmt 0)


I am with Brett on this one. Link the logo but you still have to provide a "Home" link. Never assume your visitors are as savvy as you are. Code for the lowest common demoninator.

Way back we were Beta testing a new ecommerce website, we would bring in a friend or family member to surf the site. We would sit them down at a computer and tell them to "shop" while we looked over their shoulder. Not giving them any clues. It is amazing how much information you can pick up in that experiment. Things that we thought were intuitive, was actually difficult to figure out for our test surfers. I think that is when we discovered we needed a link called "home" right below the logo.


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