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---- How to benefit from Market Place?


Easy_Coder - 6:29 pm on Aug 23, 2007 (gmt 0)


>>Is it really beneficial in terms of sale?
It has been for me. I use almost all of the main players in this space and it's been very effective and profitable. I'm currently pushing out nearly 20 datafeeds daily.

>>Can you please guide me with tips and tricks
Tips and Tricks... start looking at datafeed optimization techniques. LoveYourFeed is a good place to start for that type of stuff. Also take a look at how your competitors are laying in their product names or titles. Spend the time to build a system that can automate the datafeeds build and delivery. I've had better success sending the feeds daily regardless of whether or not they contain any changes.

>>Does it only involve in uploading updated data feed?
You'll need to manage it tighter then this, think not only datafeeds but an ROI system that tracks the clicks from these links/partners and is capable of determining conversion at the time of sale. Also, be prepared to deal with credit card statement matching ickiness. All of these guys with the exception of sortprice (pre paid check) will bill your credit card, you will want to validate this stuff and watch it closely. I know one of these companies will occasionally overzealously bang your card which can wreak havoc on your ROI for the Month, especially if they do it right at the end of the Month. Some of the companies are pre pay and some are post click pay that adds to the ROI fun.

>>What factors beside price are involved in out beating the competitors?
Reputation, customers will provide either positive or negative feedback. They'll say things that can force you to review and sometimes change your policy. Be prepared to watch for negative feedback and be ready to respond. You don't want that stuff sitting for a while with no response. Also be prepared for "makes no sense" negative feedback which might be a competitor trying to tank you with something like "Great Service" followed with a 1 star vote.


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