jeffgroovy - 7:31 pm on Aug 10, 2007 (gmt 0)

What many of you that have never been in ecommerce may not know is that "floor pricing" exists already so this is nothing new. Some manufacturers and distributors simply won't allow you to sign up (contracts involved) unless your store, online or B&M, meets certain 'criteria' that makes sure you aren't putting everything on the shelves at bargain basement prices.

They can already legally have you sign a contract where you agree that you won't sell below a set price. Maybe this is the teeth manufactures needed to be able to legally pursue violating retailers. Instead of just dropping violating retailers, now they can sue.