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jwolthuis - 3:38 am on Aug 4, 2007 (gmt 0)
Their reliance on the co-branded UI, where each and every customer is presented with the Amazon log-in screen might turn some custmers off, scaring away merchants as well. This model of 3rd party storage of addresses and payment information hasn't really taken off in Google's case, so it'll be interesting to see if Amazon can gain a foothold with their solution.
Their system looks very feature-complete, with support for recurring payments, micro-payments, credit cards, Amazon balance transfer, and ACH payments. Multi-currency support appears to be present as well.