Easy_Coder - 2:37 am on Jul 27, 2007 (gmt 0)

Shoes are super tricky, no doubt about it. I've had some success with them but the barrier to entry for this space is much higher today and you've got to be able to stomach returns because the big sites are all doing it "no questions asked" and they pay freight both ways.

I got into this space over 7 years ago when it was relatively easy. Today, it's not so easy and the competition has really picked up steam over the last 18 months.

I should have referenced an interview in Wired Magazine about 3 Months ago with the Zappos CEO, the author of that article printed that Zappos had never turned a profit. Their free shipping was essentially described as "Long term customer acquisition strategy".