The nice thing about online marketing is you can do it on the cheap.
No sense talking about accountants, voice mail, etc, until you get things
rolling and off the ground.
Pick your niche and start to build your web site. Learn all you can from forums like this and others. Keep your day job until you have a sense that
your site will be successful. Its not extremely hard or extremely easy its perhaps
just right down the middle. You have a leg up, as you have been around the business and know more than most beginners. Good Luck! KF