rcjordan - 8:37 pm on Jul 5, 2002 (gmt 0)

>using a personal name in the subject line may be a flashing beacon that says "WARNING - MARKETING MESSAGE INSIDE!" Why is that? Look at your inbox. If it looks like mine, your real friends do not use your name in the subject line

As it happens, last week I added some filters to mailwasher to delete some trends in "personalization" that I had noticed being employed.