Perhaps you and your employees need to be the ones answering those questions. You don't have make it completely one-sided either, mention yours and a competing product, just become the defacto go-to guy and then you may become the go-to company.
How do you think so-called experts get that label?
They just answer lots of questions and provide a lot information, usually as easy as that.
Start a newsletter, forum or blog (maybe all 3!) and get people to subscribe.
Because you don't seem to have the answers you need it's probably time to find out and then make an action plan to be THAT place they go with WHAT they want every time. Start a SURVEY and ask everyone you encounter online, on the phone or in person a) where (else) they go, b) what (else) they look for, c) and why they go to those places over you such as price, quality, branding, whatever.
Not that hard to do if you really want to do it.
[edited by: incrediBILL at 2:46 am (utc) on July 9, 2007]