Roxster - 4:26 pm on Jul 6, 2007 (gmt 0)

Go back to the basics of eccomerce. And then look at the basics of your business. It looks like you are doing great but there is still room for improvement.

Does your website have all the basics? ph number? logo's ect.? I bet it does at your level. Does it have store appeal? Does your website speak that you specialize in software, your company is great at what it does? Do you make improvements and measure conversion?

And back to the basics of business:
Do you have different vendors for the same brands of software? Re-negotiating proce is a part of business.
I sell more products every year and each year there are price increases. I stomach the price increase but find better ways to buy.
Larger quantities, different vendors, etc.
When was the last time you renegotiated your credit card merchant account? After years of doing business with card service international someone else showed me I was getting gouged. I saved 1% or more and real banks gave me solid quotes, not fly by night guys.

I cut down spending in PPC where keywords weren't competing well and bumped up some bids where I was doing great.