This is the mindset on the net now and that is why pirated products are poping up all over the place.
Had a family member find an item way way below our price he bought it problem was it was a pirated product and these are pills so it was something that could be contaminated.
Why I know he called me up after he got the product and asked me about it. From what he said and the cost I suggested to him to called the manufacture and ask them...Pirated...
Bought from us after this and quit trying to find the "cheapest"
Best price is not always best. Some can come back to bite ya.
To help with the answer of competing with the big boys.
I have quit worring about them and focused on our customer care/service as this is were you will build a business. Been in a real real tough ecommerce for 4 years now I was once a price chaser and worried about this all the time.
You can control your overhead and expenses tighten up the belt keep the prices were you can make a living and forget about Amazon.
[edited by: bwnbwn at 3:47 pm (utc) on July 6, 2007]