sja65 - 12:08 pm on Jul 5, 2007 (gmt 0)

Try coming up with some kind of product that is unique to you (if you have just a few titles - maybe a howto ebook) that you can include with each order. Sell it separately for big money to give it perceived value. If customers then try to do a direct comparison, your price seems lower because they are getting the package.

The freebie doesn't need to be much of anything and can even have zero unit cost, but it throws off direct price comparison.