dpd1 - 8:17 pm on Jul 8, 2007 (gmt 0) Dave
I guess it depends on what your site looks like to begin with, but I don't see how doing a redesign for purely aesthetic purposes would offer any benefit at all. If you're redesigning to actually make functionality better, then maybe... But for looks? Unless your site is hideous, I wouldn't think it would matter much. In fact, it might even be detrimental. I'm always amazed at how much nonsense some of the biggest corporations put into their sites... Most of which they were sold on by marketing people no doubt. But try looking at an average auto manufacturer's site sometime. Most are so loaded down with dysfunctional crap, it just makes you want to give up. As mentioned, craigslist is a perfect example of the opposite working. It's the big design houses and advertising agencies that tell all these people they need the fancy shockwave and all the goo... The average Joe couldn't care less. But that just stems from the same attitude agencies have had with everything else over the years... Nobody will buy Coke unless you have a million dollar Super Bowl ad, right? It's a fallacy the advertising industry perpetuates to create work for themselves.