Tonearm - 2:42 pm on Jun 25, 2007 (gmt 0)
A point I forgot to make is that unconditional free shipping doesn't encourage a large order size. Maybe I like three items on a site, but only one of them is a must-have. I can order the must-have today, order another of the items tomorrow after I sleep on it, and the third item another day after I think it over even more. Not only does that mean the other two items might never be purchased, but even if they are, the store owner will make much less than he would have if I had ordered all three items at once to save on shipping.