HRoth - 2:15 pm on Jun 25, 2007 (gmt 0)
Something that I found that worked well to increase sales was a flat shipping rate for a group of small items. This is a whole section of the site that to some extent has a different customer base than the rest of the site. It just barely covers the shipping and packing costs on those items. It would be a loss to do this with other items on the site, though, because they are all different sizes and weights. I have found that people do order a bit more knowing they won't have to pay any more in shipping. The hard part is just getting people to realize it's there.