Tonearm - 1:59 pm on Jun 25, 2007 (gmt 0)

I've offered unconditional free shipping before, and it definitely causes orders to pick up, but it really goes against the grain. The first pound costs a lot to ship, but subsequent pounds cost much less. Unconditional free shipping doesn't take that into account so, for me, things don't work out very well.

My shipping charge is about 15% of my average order size, so with unconditional free shipping, the price of every item has to increase to make up for it, even though only the price of the first item purchased really needs to be increased. I've tried free shipping and x% off 2 or more items to balance that out, but it didn't work so well. I think it was too complicated. People like policies like this: Free Shipping.